ALSO Holding AG (SIX: ALSN) is accelerating the adoption of agentic AI across Europe with the launch of its AI Elite Partner Program, set to launch in summer 2026. The program aims to equip more than 140,000 resellers across over 30 European countries with the capabilities to turn AI demand into practical customer solutions. This initiative comes as Europe's AI market is expected to reach USD 144 billion by 2028, according to IDC.
ALSO has positioned itself as a trusted AI marketplace for the European channel, offering a curated catalog of agentic AI building blocks from leading vendors. The offering includes proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity, vertical AI applications, and partner enablement, all integrated into a scalable recurring-revenue platform. Additionally, AI solutions successfully deployed within ALSO's own operations allow partners and customers to benefit from proven real-world use cases.
As companies move from experimenting with AI to deploying AI agents that act within business processes, four critical questions emerge: execution quality and governance, cost control, data access policies, and deployment model (local or cloud). ALSO's approach is designed to help partners answer these questions and enable tailored solutions for individual customer requirements. Sensitive and routine tasks can run locally on the customer's own device or infrastructure, while tasks requiring external AI can be routed to the cloud, helping customers protect confidential data, manage cost, and deploy AI agents with the appropriate balance of performance, security, and control.
Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG, stated: "Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they need to turn AI opportunities into real customer outcomes."
Building on its foundation, ALSO has already delivered more than 1,000 training sessions and trained over 30,000 participants. Full platform functionality is scheduled to go live by August 2026. The company is Europe's largest technology provider for the ICT industry, currently active in 31 European countries and in many countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of more than 140,000 resellers, offering hardware, software and IT services from more than 800 vendors in over 1,680 product categories. Further information can be found at https://also.com.
