A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has announced a five-year strategic agreement valued at approximately $50 million with Carrefour Israel to deploy 4,000 smart carts across its store network. The deal, which includes full delivery of hardware, software, infrastructure, and support, also grants A2Z exclusive retail media and data monetization rights across the platform, positioning the company to capture recurring revenue from the rapidly expanding global retail media and data markets while advancing large-scale adoption of smart cart technology.
The rollout is scheduled to begin in the third quarter of 2026. The broader collaboration encompasses data analytics, retail media, and digital services, signaling a shift in how brick-and-mortar retailers can leverage in-store technology to compete with e-commerce giants. Smart carts, equipped with AI and connected commerce capabilities, transform the traditional shopping experience by enabling personalized engagement, targeted advertisements, and real-time data collection at the point of purchase.
For A2Z Cust2Mate, this agreement represents a milestone in commercializing its platform beyond pilot phases. The company’s Cust2Mate subsidiary has developed a modular smart cart that integrates scanning, payment, and digital display functions, allowing retailers to increase revenue, optimize operations, and reduce loss. With Carrefour Israel, a major grocery chain, the deployment of 4,000 carts will provide a substantial real-world test bed for the technology’s scalability and impact on shopper behavior.
The financial structure of the deal is particularly notable for its emphasis on recurring revenue. While the initial $50 million includes hardware and deployment costs, the exclusive rights to retail media and data monetization create ongoing income streams. Global retail media spending is projected to reach $141 billion by 2026, according to GroupM, and in-store digital advertising is an increasingly important segment as retailers seek to replicate the targeted ad capabilities of online platforms. By controlling the smart cart screen and data, A2Z can offer brands access to shoppers at the moment of decision, potentially commanding premium ad rates.
Moreover, the data generated from cart usage—covering product interactions, dwell times, and purchasing patterns—provides valuable insights for retailers and consumer goods companies. A2Z’s ability to monetize this data further diversifies its revenue model, reducing dependence on hardware sales. The company’s technology also aids in loss prevention and inventory management, which are critical pain points for grocers.
For Carrefour Israel, the partnership aligns with a broader digital transformation strategy. The chain operates over 150 stores and faces competition from online delivery services. Smart carts can enhance the customer experience by reducing checkout times and offering personalized promotions, potentially increasing basket size and loyalty. The exclusive nature of the deal also ensures Carrefour Israel gains a competitive advantage in its market.
Industry analysts view the announcement as a validation of the smart cart concept, which has struggled to gain widespread adoption due to high costs and integration challenges. A2Z’s success with a major retailer like Carrefour could encourage other chains to consider similar investments. The company’s stock may see increased interest as investors assess the recurring revenue potential and the size of the addressable market. However, execution risks remain, including the timeline for rollout and the ability to attract advertisers to the platform.
For more details on the announcement, visit the full press release at https://ibn.fm/J20xO. Additional information about A2Z Cust2Mate Solutions Corp. and its smart cart technology is available at www.cust2mate.com.
