The 2026 Sichuan Ganzi Mountain Culture & Tourism Festival opened on July 24 at Yuke Grassland in Daofu County, Ganzi Tibetan Autonomous Prefecture, Sichuan Province, China. The event showcases the region's unique nomadic culture through a diverse range of activities, including nomadic culture performances, intangible cultural heritage (ICH) exhibitions, and folk customs experiences. Running through July 26, the festival has attracted numerous visitors eager to experience the charm of grassland culture.
The opening ceremony transformed Yuke Grassland into a natural stage. Local herders drove cattle across the vast grasslands, carrying black yak-hair tents traditionally used by Kham pastoralists and holding urdah—traditional stone-throwing ropes used by Tibetan herders for livestock management. These scenes vividly recreated the millennia-old nomadic lifestyle of Kham communities, who have long followed seasonal migration routes in search of water and pasture. Behind them came a grand procession of heavy cavalry and legendary Gesar riders. Riders in traditional attire galloped across the grassland, valiant and heroic in bearing. A vibrant parade of ethnic costumes then showcased pulu—a traditional Tibetan handwoven wool textile—alongside modern tailoring designs, highlighting the blending of ancient culture and modern fashion.
"As the scenes of nomadic migration gradually unfolded before my eyes, a long-lost yearning for a simpler pastoral life suddenly welled up within me," said Mr. Zhang, a visitor who traveled from Beijing especially for the event. "My whole family loves the grassland lifestyle in Daofu. It is something you cannot experience in the city."
The Sichuan Ganzi Mountain Culture & Tourism Festival has been successfully held for seven editions. This year's festival features eight major events, including the opening ceremony, the Ganzi 1,000-person ICH livestream showcase, and the fashion-inspired Guozhuang gala. Additionally, a range of grassland market activities—including ICH workshops, local produce exhibitions, local food tasting, and music-themed leisure gatherings—are being held in parallel, offering visitors an immersive cultural experience.
Daofu County, where the event took place, is situated in northwestern Sichuan Province, with an average summer temperature of around 24°C. The county boasts a remarkable blend of natural landscapes—including Yala Snow Mountain, Stone Forest Park, Yuke Grassland, alpine meadows, and Tianlong Lake—and cultural heritage, such as Kham traditions and the Highland Silk Road. From July 2021 to June 2026, Daofu County received a cumulative total of 10.4123 million tourists, generating nearly 11.454 billion yuan in tourism revenue. The festival is expected to further boost local tourism and promote the preservation of nomadic culture.
