1win, in partnership with Colombian football creators FUTTO, has officially set a world record by organizing the highest football match ever played on top of a building. The achievement was certified by World Record Certification (WRCAC) following a 3x3 match held on the helipad of Torre Colpatria, 196 meters above the streets of Bogotá.
Inspired by the upbeats of the 2026 Football World Cup, "Fútbol en lo más alto" by 1win transformed one of Bogotá's most recognizable landmarks – Torre Colpatria – into a football pitch suspended 196 meters high above the city. The game became a genuine celebration of football culture and the FIFA World Cup finals.
The record-setting match, brought by 1win, featured six Colombian football creators known on Instagram as @alexanderr_0.0, @pablosierra.10, @fory_11_, @micrerosportoficial, @piqui05_, and @futsala.ok. The match was officiated by street football referee @aditstreetsoccer.
"At 1win, we believe the most memorable moments happen when ambition meets creativity. 'Fútbol en lo más alto' was about taking the game to a completely new level. We aimed at celebrating the biggest football event of the decade — Football World Cup — and creating an experience that fans and, now, the record books will remember," commented the owner of 1win on X.com.
The initiative highlights 1win's approach to creating large-scale entertainment experiences that combine sport, culture, and innovative ideas. By turning an iconic city landmark into the venue for an officially certified world record, the brand continues to develop memorable activations designed to engage football fans around the world.
This event underscores the growing trend of brands leveraging unique, high-visibility stunts to capture global attention during major sporting events. The record also showcases the power of social media influencers in driving engagement, as the participating creators have substantial followings on Instagram. For 1win, which has collaborations with international figures like Luis Suarez and Ilia Topuria, this activation reinforces its positioning as a crypto entertainment platform that pushes boundaries.
